"Hi everyone, I’m Saumil Agarwal. I’m currently pursuing B.Com LL.B. (Hons.) at Gujarat National Law University, while also pursuing CS Professional programme by the Institute of Company Secretaries of India and CA Inter programme by the Institute of Chartered Accountants of India. Essentially, I spend my days switching between case laws, compliance checklists, accounting standards, tax provisions, and the occasional identity crisis about whether I belong more in a courtroom or a boardroom. My academic interests lie at the intersection of corporate law, taxation, governance, and finance, which explains why I somehow ended up taking on three professional courses at once. At this point, reading a balance sheet feels like leisure and finding judicial precedents counts as relaxation. So if you ever need someone who can discuss shareholder oppression, deferred tax assets, and secretarial compliance in the same breath, I’d be happy to contribute, preferably after coffee."
The article explains why advertisement expenses for brand building remain deductible under Section 37. Courts have consistently ruled that brand promotion does not create an enduring capital asset or goodwill.
