Disallowance for Depreciation on Brand License Fees is unjustified

Star India Pvt. Ltd. Vs ACIT (ITAT Mumbai) The issue under consideration is whether the disallowance made on account of depreciation on payment of brand license fees is justified in law? In the present case, the assessee, M/s. Star India Pvt. Ltd. is engaged in producing and promoting television programs, movies, and broadcasting of the same on satellite television channels. The assessee also exports programs to overseas media companies and provides other media services. The assessee also acts as an agent for advertisement as well as for overseas media companies and carries all channel subscri...