IPL Franchise Fees, Celebrity Hospitality and Website Expenses allowed as Revenue Expenditure

JCIT Vs Knight Riders Sports Pvt. Ltd. (ITAT Mumbai) Deduction was allowable on IPL franchisee’s franchise fees, celebrity hospitality, website charges, and paid provisions were allowable as revenue expenditures: ITAT Mumbai Conclusion: Periodic or annual fees paid to a sports governing body to sustain annual league participation rights qualify as operational revenue expenses, not capital investments. Hospitality, travel, and boarding expenses incurred on celebrities and VIPs were fully deductible if they were used strategically to amplify brand visibility, ticket distribution, and corporate...