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ITAT Mumbai Allows Advertisement Expenses as Revenue Deduction – Deletes ₹2.44 Cr Addition
Case Law Details
- Case Name
- Mahindra & Mahindra Ltd Vs DCIT (ITAT Mumbai)
- Appeal Number
- Only available for paid members
- Date of Judgement/Order
- Only available for paid members
- Related Assessment Year
- 2018-19
- Courts
- All ITAT, ITAT Mumbai
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Mahindra & Mahindra Ltd Vs DCIT (ITAT Mumbai)
Advertisement & Promotion is Revenue Spend: ITAT Mumbai Deletes ₹2.44 Cr Addition – No Asset Creation, No Capitalisation: Tribunal Allows Mahindra’s ₹3.26 Cr Sales Promotion Claim- Brand Promotion is Revenue, Even if Benefits Endure
Mahindra & Mahindra Ltd., as successor to Mahindra Two Wheelers Ltd. & Mahindra Trucks & Buses Ltd., filed appeal before Tribunal against CIT(A) order confirming disallowance of ₹3.26 Cr advertisement & sales promotion expenses incurred towards “Mahindra Parts...
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