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Case Law Details

Case Name : Hyundai Motor India Ltd. Vs ACIT (ITAT Chennai)
Related Assessment Year : 2018-19
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Hyundai Motor India Ltd. Vs ACIT (ITAT Chennai)

ITAT Chennai held that transfer pricing adjustment towards brand development services unjustified in absence of contract amongst the assessee and its associated enterprises. Accordingly, AO directed to delete addition made towards brand fee adjustment.

Facts- The matter involved here is that TPO proposed adjustment on account of expenses incurred by the assessee for brand building

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