Coca Cola India (P) Ltd. Versus Deputy Commissioner of Income Tax (ITAT Pune)

Advertisement Service charges (assessee’s appeal) (i)      whether the services rendered benefited group companies. (ii)     whether the expenses were incurred to take care of the TCCC brand image. (iii)    whether rendering services to the bottlers could be a ground for making disallowance. (iv)     whether disallowance of foreign travel expenses of the wives was justified. Marketing expenses (assessee’s appeal) (v)     whether disallowance could be made on ad hoc basis. (vi)     whether expenditure on films/TV and brand buildings were capital expenditur...