Discount adjustment allowed while calculating suppression of sale due to difference in price of menu card and daily stock sheet

Brief of the Case ITAT Chennai held In the case of ACIT vs. Sh. R. Paneerselvam (Individual) that normally, the sale price mentioned in the menu card would be the sale price of the liquor. However, the fact is that the liquor shops are giving discount on the liquor sold to their corporate guests, walk in customers, etc. for various reasons. One of the reasons presumably may be to attract many customers. The menu card or tariff card said to be found during the course of survey operation does not mention or disclose any of the discounts said to be given by the assessee during happy hours to corp...