Use of Competitor’s Trademark as Keyword on search engines/App store not allowed

Head Digital Works Private Limited Vs Tictok Skill Games Pvt Ltd (Delhi High Court)

HC held that, there would be no difference in the use of trade marks as a keyword on search engines as opposed to use as a keyword on App store searches. So long as the key words are being used for promoting a business, using a competitor’s trade mark, the same would be violative of the rights of the trade mark owner.

FULL TEXT OF THE JUDGMENT/ORDER OF DELHI Please become a Premium member. If you are already a Premium member, login here to access the full content.