June 5, 2000
All Mutual Funds Registered with SEBI Unit Trust of India.
We are enclosing herewith guidelines for advertisements by mutual funds. The guidelines based on recommendations made by Association of Mutual Funds in India (AMFI) and further detailed discussion held with them shall also be applicable in case of sales literature and communications of mutual funds.
The guidelines shall be supplementary to the advertisement code as prescribed in SEBI Regulations. The guidelines are being issued in accordance with the provisions of Regulation 77 of the SEBI (Mutual Funds) Regulations, 1996 and must be followed strictly by all mutual funds.
Please acknowledge receipt.
P. K. NAGPAL
Encl : as above