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MFD/CIR/ 06/210/2002
June 26, 2002

All Mutual Funds Registered with SEBI Unit Trust of India Association of Mutual Funds in India
Dear Sirs,


According to clause 7 of the code of conduct as specified in the Fifth Schedule to SEBI (Mutual Funds) Regulations, 1996, the mutual funds should not use any unethical means to sell, market or induce any investor to buy their schemes. Further, clause 8 and 9 provide inter alia that they shall maintain high standards of integrity and fairness in all their dealings, render at all times high standards of service and exercise due diligence.

With a view to implement the code of conduct effectively, it was made mandatory for all distributors and agents of mutual funds, vide SEBI circular MFD/CIR No.10/310/01 dated September 25, 2001, to pass the AMFI certification examination and to follow the provisions of SEBI (Mutual funds) Regulations and Guidelines with specific focus on regulations/guidelines on advertisements/sales literature and code of conduct.

In furtherance of these objectives, AMFI has now prescribed a code of conduct for the mutual funds intermediaries i.e. agents and distributors, a copy of which is enclosed. It is advised that all distributors and agents of mutual funds units shall follow the code of conduct strictly. As advised in the aforesaid circular dated September 25, 2001, the mutual funds shall monitor the activities of their agents/distributors to ensure that they do not indulge in any kind of malpractice or unethical practice while selling/marketing mutual funds units. If any intermediary does not comply with the code of conduct, the mutual fund shall report it to AMFI and SEBI. No mutual fund shall deal with those intermediaries who do not follow code of conduct. The contents of this circular may please be brought to the notice of the intermediaries immediately.

As already advised in the aforesaid SEBI circular, Boards of AMCs and trustees shall review the progress of certification programme in their periodical meetings and take steps to ensure that the distributors and agents pass the certification programme within the stipulated time period.

This circular is issued under Regulation 77 of SEBI (Mutual Funds) Regultions, 1996.

Yours faithfully,


1. Take necessary steps to ensure that the clients’ interest is protected.

2. Adhere to SEBI Mutual Fund Regulations and guidelines related to selling, distribution and advertising practices. Be fully conversant with the key provisions of the offer document as well as the operational requirements of various schemes.

3. Provide full and latest information of schemes to investors in the form of offer documents, performance reports, fact sheets, portfolio disclosures and brochures, and recommend schemes appropriate for the client’s situation and needs.

4. Highlight risk factors of each scheme, avoid misrepresentation and exaggeration, and urge investors to go through offer documents/key information memorandum before deciding to make investments.

5. Disclose all material information related to the schemes/plans while canvassing for business.

6. Abstain from indicating or assuring returns in any type of scheme, unless the offer document is explicit in this regard.

7. Maintain necessary infrastructure to support the AMCs in maintaining high service standards to investors, and ensure that critical operations such as forwarding forms and cheques to AMCs/registrars and despatch of statement of account and redemption cheques to investors are done within the time frame prescribed in the offer document and SEBI Mutual Fund Regulations.

8. Avoid colluding with clients in faulty business practices such as bouncing cheques, wrong claiming of dividend/redemption cheques, etc.

9. Avoid commission driven malpractices such as:

(a) recommending inappropriate products solely because the
intermediary is getting higher commissions therefrom.

(b) encouraging over transacting and churning of mutual fund investments to earn higher commissions, even if they mean higher transaction costs and tax for investors.

10. Avoid making negative statements about any AMC or scheme and ensure that comparisons if any, are made with similar and comparable products.

11. Ensure that all investor related statutory communications (such as changes in fundamental attributes, exit/entry load, exit options, and other material aspects) are sent to investors reliably and on time.

12. Maintain confidentiality of all investor deals and transactions.

13. When marketing various schemes, remember that a client’s interest and suitability to their financial needs is paramount, and that extra commission or incentive earned should never form the basis for recommending a scheme to the client.

14. Intermediaries will not rebate commission back to investors and avoid attracting clients through temptation of rebate/gifts etc.

15. A focus on financial planning and advisory services ensures correct selling, and also reduces the trend towards investors asking for passback of commission.

16. All employees engaged in sales and marketing should obtain AMFI certification. Employees in other functional areas should also be encouraged to obtain the same certification.

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