Section 194C TDS on Advertisement Expenses paid to News Paper Agencies

Mehra Eyetech Pvt. Ltd. Vs Add. CIT (ITAT Mumbai)

The issue under consideration is whether the CIT(A) was justified in confirming the disallowance made u/s. 40(a)(ia) on account of advertisement expenses paid to News Paper Agencies, incurred without deduction of tax at source?

ITAT states that there is absolutely no dispute that the said payment was made towards advertisement charges to Harsha Agencies which is a franchisee of ‘The Hindu’. On bare reading of provisions

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