Sales Promotion expenses for publicity of brand name allowable

DCIT Vs Mail Today Newspapers Pvt. Ltd (ITAT Delhi) The issue under consideration is whether the CIT is correct in allowing expenditure on advertisement and sales promotion of product and brand promotion by considering it as Revenue in nature? In the present case, the assessee company publishes ‘Mail Today’, an English Daily newspaper, and further displays its publication on ‘mailtoday.in’. It derives revenue from the sale of the said publications and advertisements published. The Assessing Officer rejected the claim of the on account of advertisement and sales promotions observing tha...