Expenses on ball pens, medical gifts given to doctors with logo of Pharma co. not to be treated as freebies

M/s. Aishika Pharma Pvt. Ltd. Vs The ITO (ITAT Delhi) Conclusion: Expenses on  medical camps organized with tea and snacks, ball pens, purchased for distribution to Doctors and Hospitals, with logo of the assessee company, organizing cardiac camps, Doctors meetings for various products for awareness of their product were only on account of business promotion expenses which were allowable under the provisions of section 37 the I.T. Act. Held: Assessee was engaged in the business of trading and marketing of medicines. It had to incur expenditure on business promotion mostly on medical camps org...