Expense on maintaining brand & /or corporate image is revenue expense

The expenditure incurred on corporate advertisement on television was in respect of ongoing business and for promotion of a corporate brand, as it facilitated the business of the assessee and resulted in increased sales and profitability. Further, the expenditure for advertisement was in the nature of maintaining the brand and/or corporate image and it was not for creation of a brand, therefore, was to be allowed as revenue expenditure.

Held by Bombay High Court

(a) The Respondent-Assessee incurred expenditure on advertisement on television aggregating to Rs.

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