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Case Law Details

Case Name : Gillatte India Ltd. Vs ACIT (ITAT Jaipur)
Related Assessment Year : 2014-2015
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Gillatte India Ltd. Vs ACIT (ITAT Jaipur)

The issue under consideration is Whether the TPO was legally justified in holding that Advertisement marketing and Promotion (AMP) expenditure was not an international transaction even though the assessee was performing Development, Enhancement, maintenance, protection and Exploitation (DEMPE) functions for its AE and doing activity of brand building?

ITAT states that, the expenses of the associated enterprise (AE) for creating mar

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