prpri Bajaj Finserv Gives A Major Overhaul To Its Website Bajaj Finserv Gives A Major Overhaul To Its Website

Launched in January 2018, Bajaj Finserv’s new website is a perfect example of consumer satisfaction. Why? Well, it’s because of the efforts taken by Bajaj Finserv to make life better for their consumers.

Bajaj Finserv, one of the most significant and diversified NBFC of the country, recently re-launched their website to provide a hassle-free experience to their consumers. A business is as good as their website! Realising the same, Bajaj Finserv did a thorough research and captured the pain points of their consumers, based on which they strategized and revamped the look and feel of their website.

With this upgraded and improved version, Bajaj Finserv ( is looking to cater the need of users who are in urgent need of financial aid. Being a techie myself, I was more than eager to check out their website and here’s what I feel about it.

There are two things that matter the most for the success of any website: Load time and user-interface. The website loads within a few seconds, which shows that Bajaj Finserv has taken a lot of efforts to optimise their website. Talking about user-interface, I think the site has an intuitive, consistent and highly responsive UI that makes it easy to use and provides a hassle-free experience to consumers. The website exudes an element of freshness with the new design and looks quite intuitive to toggle around. It seems that Bajaj Finserv has kept the perspective of the first-time loan seekers in the centre while designing the website. smart search option makes it easier to find what you’re looking for without much or any effort. It’s like a one-stop shop for all your financial needs.

Bajaj Finserv LogoWhen it comes to providing ease in the process of getting a loan, Bajaj Finserv was already doing great work with their 3-step process. However, with the launch of the new website, the process is even smoother and accommodating. The forms deployed on the website are easy to fill. With an improved customer interface, I am sure that Bajaj Finserv will win the trust of consumers.

Another feature of the new website that got my attention is the smartly designed calculator  and tools. These tools are visually engaging and make the user hooked to the process. Another problem that I have personally faced is that most financial websites are not intuitive.

Further, Bajaj Finserv has taken into consideration the need of educating the consumers about the topics that are mostly new to them. They have added a whole range of content on the website including articles, tips and tricks, FAQs and even expert advice for the consumers who seek answers. These articles contain a plethora of information about the different topics that consumers need to know.

All these improvements make the website perfect for consumers who are looking for an effortless process of availing a loan. It’s virtuous to see that a big name like Bajaj Finserv is making the efforts to make life better for its consumers.


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August 2021