ITAT deletes adhoc disallowance of advertisement and publicity expense

Goodyear India Ltd. Vs NeAC (ITAT Delhi) Coming to Ground raised by the assessee against the making of adhoc disallowance amounting to Rs.3,52,33,953/- being 30% of the total expenditure of 11,74,46,510/- incurred by the assessee on advertisement and publicity. CIT DR submitted that the AE of the assessee company would certainly be benefitted  by  expenditure  incurred  on advertisement and publicity of the products of the AE in India since the advertisement and the publicity would certainly have impact. He therefore, strongly supported the orders of the authorities below. Assessing Office...