Case Law Details
Case Name : Goodyear India Ltd. Vs NeAC (ITAT Delhi)
Related Assessment Year : 2016-17
Courts :
All ITAT ITAT Delhi
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Goodyear India Ltd. Vs NeAC (ITAT Delhi)
Coming to Ground raised by the assessee against the making of adhoc disallowance amounting to Rs.3,52,33,953/- being 30% of the total expenditure of 11,74,46,510/- incurred by the assessee on advertisement and publicity.
CIT DR submitted that the AE of the assessee company would certainly be benefitted by expenditure incurred on advertisement and publicity of the products of the AE in India since the advertisement and the publicity would certainly have impact. He theref
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