In re Motion Education Pvt. Ltd. (CCPA Delhi)
The Central Consumer Protection Authority (CCPA) initiated suo motu proceedings against Motion Education Pvt. Ltd. concerning alleged misleading advertisements published across its official website, social media platforms, and a newspaper dated 17.06.2025. The advertisements claimed high success rates in competitive examinations such as NEET and JEE, including specific percentages of qualified students and top-ranking achievements.
Upon preliminary inquiry, the CCPA observed that the institute prominently displayed names and photographs of successful candidates while simultaneously promoting various paid coaching programmes. However, the advertisements did not disclose critical details such as the specific courses undertaken by these students. The authority highlighted that under the Consumer Protection Act, 2019 and the 2022 Guidelines on misleading advertisements, all claims must be truthful, substantiated, and not omit material information.
Despite being issued notice and granted multiple opportunities, the institute delayed its response and later submitted documents claiming that the advertisements were factually accurate and supported by internal records. However, upon examination, the CCPA found that most featured students were enrolled in an “I-Eklavya (Online)” course, the nature and details of which were not adequately disclosed or even available on the institute’s website. Additionally, the institute failed to provide essential documents such as fee receipts and comprehensive student data.
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