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Case Law Details

Case Name : Unicity Health Private Limited Vs ITO (ITAT Bangalore)
Related Assessment Year : 2014-15
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Unicity Health Private Limited Vs ITO (ITAT Bangalore)

Admittedly, the business promotion expenses have been incurred for the purpose of improving sales of the assessee. There is merit in the submission of Ld. A.R. that the question of applying bright line test does not arise in the facts of the present case. Every businessman would be incurring advertisement and business promotion expenses in anticipation of higher sales in accordance with his sales promotion strategy. To his bad luck, if the advertisement and business prom

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