GST AAR: Mere mentioning Aditya Birla name on Cereal packs to be construed as bearing brand name

In re Aditya Birla Retail Limited (AAR Maharashtra)

Also Read AAAR Ruling- Use of words Choice / Value / Superior on packing amounts to branding: AAAR

Name Aditya Birla is a benchmark in itself and is associated with a certain trust and quality. Now, we see the definition of ‘brand name’ includes

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