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The deliberate entry of Indian businesses into the US market provides them with several benefits in the current global economy, enabling them to achieve unmatched success and growth. Here’s the reason:

  • Access to a Broad Market: With one of the world’s biggest consumer marketplaces, the United States provides Indian businesses with a diversified and affluent clientele. Indian businesses may tap into this sizable market and generate more sales and income streams by establishing a presence in the USA. The United States accounts for approximately 82.6% of its Gross Domestic Product (GDP) in terms of final consumption expenditure. This clearly shows USA to be a highly consumption driven market where the customers are ready to pay big bucks for premium goods and services.
  • Closeness to creativity Hubs: Establishing businesses in tech hotspots like Silicon Valley gives Indian enterprises unrivalled access to talent, creativity, and state-of-the-art technology. This close proximity generates chances for collaboration, stimulates research and development, and improves competitiveness globally. The USA still attracts the brightest minds from the world which is reflected in the fact it is the number one country in the world in terms of accepting international students.
  • Attracting Funding and Investment: Venture capitalists and investors looking for exciting prospects continue to be drawn to the USA. Indian businesses may draw significant investment by establishing a presence in the nation, supporting their expansion goals and improving their financial position. USA leads in total international investment easily beating of its other wealthy rivals.
  • Increased Brand Visibility and Recognition: Having a physical presence in the USA helps Indian firms become more recognisable and trustworthy to American enterprises and customers. Partnerships, teamwork, and profitable business prospects become more accessible as a result of this enhanced exposure. In a 2022 study USA was ranked #1 in terms of brand power ahead of countries like China and Germany.
  • Making Use of a Favourable Regulatory Environment: The USA has a regulatory environment that is conducive to business and is marked by strong legislative frameworks, open governance, and policies that are investor friendly. Indian businesses may take use of these advantageous circumstances to successfully negotiate complexity and prosper in the market. USA has been consistently ranked in the top 5 of the world in ease of doing business.
  • Reducing Geopolitical Risks: Reducing geopolitical risks and strengthening resilience against economic uncertainty and geopolitical tensions may be achieved by diversifying activities across international boundaries, especially in a stable and developed economy like the USA.
  • Access to Global Talent Pool: Setting up offices in the USA gives Indian businesses easier access to a large pool of highly qualified workers, which promotes productivity, innovation, and creativity. Making use of this varied talent pool boosts competitiveness internationally and expedites progress.
  • Strengthening Supply Chain Networks: For Indian businesses, being close to important distributors, suppliers, and partners in the USA simplifies supply chain logistics, cuts lead times, and improves operational effectiveness. They are able to provide clients with goods and services more successfully because to this strengthened network.

In conclusion, growing into the USA offers Indian businesses a game-changing chance to open up new channels for development, creativity, and success. Indian businesses may establish themselves as strong competitors in the global market and promote long-term success by using the advantages mentioned above.

Author Bio

I am a Fellow Member of ICAI, Practicing under the banner of M/s AAN & Associates LLP, a firm based out of Kolkata & Bangalore. I am, also registered under Insolvency and Bankruptcy Board of India as a Registered Valuer for valuation of Security or Financial Assets (Passed in Feb 2020) I a View Full Profile

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May 2024