Putting together a pitch deck can be intimidating at first, especially if you’ve never done it before. I’ve reviewed hundreds of pitch decks from early-stage entrepreneurs and discovered that what’s missing isn’t necessarily the information, but rather how it’s presented. Finally, I believe that a good pitch deck:
So, without further ado, let’s get started.
Please keep in mind that your deck does not have to be in this order. Every startup has a distinct competitive advantage, and the format will vary depending on the stage. This is only for your convenience.
This is most likely one of the most important slides in your presentation. Because too many founders try too hard to sell their solutions without educating their potential investors on what the problem is. “pitch the problem, not the solution.”
In this slide, you must answer the following questions as simply and concisely as possible:
Now that you’ve communicated to your investors that there is a major problem that needs to be solved, you can describe how you intend to solve it. The following are the questions you must answer:
Most investors are looking for validation of your solution by this slide. The truth is that most investors are uninterested in the finer points of your product. Their first thought is to determine whether your company is a good investment opportunity. You might want to respond:
Note: Your traction metrics may differ depending on the type of business you run.
Remember how, in Slide 2, you highlighted all of the fantastic advantages that your solution provides? You want to give your investors a quick demo of your product and explain how it works without giving too many details away. With a few screen grabs of your product, keep the explanation simple and concise.
The “hook” is formed by slides 1-4. The sole purpose of these slides is to create the interest of investors in your startup.
A top-down market analysis will show your product’s market potential, a bottom-up market analysis will show a more realistic picture of what is actually achievable. Investors would want answers to the following questions on this slide:
“What if Google enters your market with more resources, how do you defend it?”. There is no real answer until Google does on its own- they could fail miserably (Google +, Glass, Google Wave) or have huge success (Analytics, G-mail, AdWords).
What you could demonstrate is your confidence in adapting to the market and carving out your piece, as well as your current customer satisfaction and loyalty. Consider the following:
An entrepreneur’s true product is not a solution, but a working business model. The true job of an entrepreneur is to gradually de-risk that business model.
This slide should demonstrate how your business model works and how it has been validated with early adopters. The following are the key questions to answer:
You want to tell your investors how you plan to obtain this market now that you’ve identified your target market and business model.
Your go-to-market strategy should have already been validated on a smaller scale, and the most effective customer acquisition channels should have been identified. You want to respond here:
You must seek investment to support these ambitious startup ideas. This is the moment for which your entire deck has been preparing.
Investors should understand why your company is a good investment opportunity by now, and they may be wondering how much capital you will require to make this happen. You want to respond:
This slide should introduce your team, your roles, and your previous experiences. Explain to the investors why your team is the best fit to carry out this idea.
The vision should be communicated as a high-level pitch or tagline in your title slide after the investors have been presented with all of the facts, data, and validation, and if the numbers are correct, they will want to know why you are so determined to make this successful.
Remember that at this stage, investors are betting on the possibility that you are the right person to solve this problem.
About: Jordensky is a fintech startup co-founded by Chartered Accountants, helping startups and growing businesses streamline accounting, and taxes with an AI-enabled platform. When you work with Jordensky, you get a team of finance experts to take care of the tedious finance work so you can focus on growing your business. You can reach out at [email protected]