Charging Vat on discounted MRP is unfair Trade Practice: NCDRC

Once it has come on record that the MRP of the product includes all taxes, it was not open for the trader to impose VAT again on the discounted price. Since the MRP includes the VAT, so one could easily understand that the VAT was already paid. One cannot reach at the conclusion  that VAT extra was also to be given on 40% off price or 60% of the price. Having seen the word “FLAT” in the advertisement, a consumer would be tempted to buy the goods under a bonafide belief that he would get a flat 40% off on the MRP. In our opinion, therefore, the defence of the Petitioners that they had cha...