Confederation of All India Traders (CAIT)

”Vyapar Bhawan”
925/1, Naiwaia, Karol Bagh, New Delhi-11000.5.
Phone: +91-11-45032664, Telefax: +91-11-45032665
Email: [email protected] Website;

Ref No.: 3177/1/50

18th March, 2021

Shri Piyush Goyal
Hon’ble Minister for Commerce & Industry,
Ministry of Commerce & Industry,
Udyog Bhawan,
New Delhi – 110001

Dear Shri Piyush Goyal Ji.

Sub: Necessity of a new Press Note replacing Press Note No.2 of FDI Policy 2016/2018

We invoke your kind and immediate attention towards FDI in e-commerce section of Press Note No. 2 of FDI Policy 2016/2018, the stipulations of which foreign entities like Amazon and Flipkart are hell bent on ruthless destroying the Indian retail sector with their deep pockets and expensive lobby if legal experts who will stop at nothing before trampling the lives of over 40 corers Indian. It is nothing less than a daylight robbery where expressive prohibition of Press Note No. 2 are grossly and blatantly are being violated by such foreign entities derived with there ulterior motives to implement their hidden agenda to control and dominate not only the e-commerce business but also the retail trade of India a very clandestine manner, instead of complying the stipulations of said Press Note both in letter and spirit to respect the law of the land these foreign entities are deliberately each and every rule of the Press Note No. 2 treating India as a banana republic. Under such a grim situation and particularly in the wake of current highly vitiated e-commerce business, a duty is cast upon the Government to protect sanctity of the law, rules and regulations pertaining to FDI  in e-commerce and therefor necessity of a new and fresh Press Note No. 2 of the FDI Policy is need of the hour.

In continuation to our submission made at the meeting convened by the DPIIT on 17th March, 2021, we would like to strongly add that issuance of a fresh Press Note clarifying the FDI Policy in e-commerce and also notifying the restrictions imposed on marketplace in absolutely unambiguous terms so that these foreign entities are not able to indulge in inventory-based model. The loopholes of the present policy are being exploited by foreign e-commerce giants like Amazon and Flipkart so that these loopholes are properly plugged and the policy is implemented as per its original intent.

The prime reason for these violations by the foreign e-commerce giants is their lust to control multi-brand retail trade through e-commerce platforms, by controlling the sellers on the platform, thereby controlling the seller on the platforms, thereby controlling the prices and nature of goods being sold on their marketplace. Such control allows them do predatory pricing, deep discounting. preferential treatment of sellers with capital dumping through their affiliate sellers at its root. All this is done to gain the market share and make illegitimate financial gains at the expense of livelihood of 8.5 crores small merchants, their dependent families and employees.

To circumvent the restriction imposed on the marketplace model of e-commerce, a common practice restored to by these giant foreign e-commerce entities has been to create affiliate companies are sellers, in such a was that they have full control on their business by the way of equity and/or economic participation through their parent/group companies without strictly falling within the definition of ‘Group Company’ In FDI policy.

To plug these loopholes we have following suggestions for issuance of a new Press Note on FDI policy in e-commerce (a detailed formulation/amendment to various clause of FDI policy enclosed as Annexure):-

a. In order to clearly demarcate the boundary between”market place model” and ”Inventory based model”. any type of direct/indirect. equity or economic relationship. between ”e-commerce marketplace entity” and ”seller on its platform” should he prohibited. For this purpose, any type of relationship between ”marketplace entity” and -Seller”, whether direct or indirect, equity or economic or otherwise should be strictly prohibited.

b. Such prohibited relationship between Marketplace and Seller may include, but not limited to, Group companies. Affiliates, Related Parties, Associate Companies, Beneficial owners or any other person(s)who can exercise such control.

c. Marketplace hosed model of e-commerce would mean provision of an information technology digital platform by an e-commerce entity to act as as a facilitator between buyer and seller only.

d. Inventory based model of e-commerce would mean an e-commerce activity where inventory of goods and services is owned by e-commerce entity and is sold to the consumers directly.

e. E-commerce market place entity and its Group Companies (as per the point b above) will not, directly or indirectly, own or control the inventory i.e. good or services purported to be sold on the marketplace. Such an ownership or control over their inventory will render the business into inventory-based model.

f. Marketplace entity & its Group Companies (as per the point b above) shall not  directly or indirectly sell inventory of goods or services purported to be sold on the marketplace to the Sellers. If any goods or services which are sold by the Group Companies of marketplace and are resold In the e-commerce platform, then such activity shall be treated as inventory based model of e-commerce.

g. The seller having ownership or control on its inventory by the Group Companies (as per the point a above) e-commerce marketplace entity, is not permitted to sell its goods or services on the marketplace. Inventory of a seller on the marketplace will be deemed to he controlled by e-commerce marketplace entity if such seller purchases its inventory purported to he sold on the marketplace directly or indirectly from Its Group Companies (as per the point b above).

h. Further, each marketplace entity and its militates, group companies, associates shall provide all details information, document, statements and reruns as required by the Government or any Regulator, at prescribed intervals or from time to time for verification of compliance with the provisions of guidelines.

We are sure and confident that your good self will accept our humble submission as it will also send out a message to these foreign e-commerce companies that Indian law cannot be dismantled on private gain and that the Kiranas and other small and medium enterprises are the backbone of Indian retail sector.

Thanking You.With kind regards
Yours truly

Pranveen Khandelwal
National Secretary General
Confederation of All India Traders

Download CAIT Letter on Necessity of a new Press Note replacing Press Note No. 2 of FDI Policy 2016/2018

More Under Fema / RBI

Leave a Comment

Your email address will not be published. Required fields are marked *

Search Posts by Date

April 2021