We live in a world where business is ruling the roost. No matter what lane you come from or what locality you live in, you will always find thousands of business in the area. But does every business that you come across is performing well for its owners? Maybe not. In that case, how does a business owner understand if his business is working out well or no?

Here’s listing 5 things that will give business owners an indepth understanding of their business.

Read on

Strategic management

 When we start a business we are well aware of the fact that we aren’t the only business in the industry. And to quell the cutthroat competition one ought to employ certain strategies. With strategic management the business owner can develop a strategy that will tackle the market competition by analyzing the market gaps and filling in the spaces where your business can perform better.

Operations management

If we look at a shopkeeper we see that he has a general store which has multiple goods displayed for sale, be it candies costing Rs 1 to a pack of 10kg of rice costing rs 500 and onwards. But to bring everything under one roof, the shopkeeper manages multiple things – procuring these goods from the brand or the retailer, logistics, employee salary etc. to ensure that his business runs smoothly. Operations management ensures that a business owner works towards capacity planning, productivity analysis, product and productivity improvement, quality check etc. This ensures that the business functions smoothly meeting all the deadlines and never compromising on the quality of the product or services.

People management

Despite the fact that machines are replacing humans in all streams, we cannot depend on machines to take rational decisions. And that’s the reason why manpower is an essential factor contributing to the efficiency of the business. Therefore, the business owners need to ensure that the employees are satisfied and turning into assets for the company. With people management, the business owners understand how to keep the employee motivated and inspired and the incentives to provide which will help his business grow strong two fold.


Bookkeping or accounting consists of the financial records of your company. And though majorly used for tax filing purposes, bookkeeping helps in budgeting, keeps all your financial information in one place, helps in getting investors onboard, helps in better decision making and has a lion’s share in future ventures.

Marketing management

Marketing basically means to advertise your products or services to your niche audience. With marketing management a person is able to understand the real world scenarios. Thus, one can employ different marketing strategies to target different strata of consumers. And thereby, bring in force the tools that will help analyze the opportunities and cut down excess cost.

Setting up of business or understanding or managing any of the aspects mentioned above is your pain point then do write to us with your query [email protected]

Author Bio

Qualification: CA in Practice
Company: Makwana Sweta & Associates
Location: Mumbai, Maharashtra, IN
Member Since: 20 Aug 2017 | Total Posts: 62
A qualified Chartered Accountant with over 4 years of rich experience in Company Law, Audits, Accounts & taxation. She is a writer at her own blog https://insights.caswetamakwana.com/. She is keen in streamlining business accounts of the Company and provide Startup consultancy. View Full Profile

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April 2021