Valuation – Advertisement & sales promotion expenses incurred by importer on own account, not includible

Indo Rubber and Plastic Works Vs Commissioner of Customs (CESTAT Delhi)

CESTAT Delhi has held that in absence of any condition precedent, the expenditure by the importer-appellant on advertisement and sales promotion incurred on its own account and not for discharge for any obligation of the seller (foreign exporter) under the terms of the sale, is a post import activity and does not attract provision of Rule 10(1)(e) of the Custom Valuation (Determination of Value of Imported Goods) Rules, 2007. Relying upon Interpretative

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