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What is an idea-stage startup?

 Any business or enterprise should start with an idea that completely consumes you. A market problem should ideally be addressed by a concept or idea. The concept stage, sometimes called the idea stage, is when an entrepreneur researches the viability of a product or service based on that idea. It has five important steps.

  •  Idea: Analyze whether the suggestion effectively addresses an existing problem or improves an existing solution.
  • Competition: In this, you must identify the distributors and potential consumers. Analyze your competitors and find ways to differentiate yourself from the market and your competition.
  • Organization: The next step is to set up your company so that proper documents are prepared, written, filed and legal compliance is followed.
  • Marketing and Branding: This phase will help you develop a brand name that will attract dedicated customers and increase awareness.
  • Pitching: To get funding to expand the business, the entrepreneur must finally pitch his idea or concept to investors.What is included on an idea-stage startup Pitch Deck

What is included in an idea-stage startup pitch deck?

Here’s a list of essential elements for your idea-stage startup pitch deck.

  • Cover: Include the title, company name, tagline, logo, and CEO name when announcing your idea.
  • Summary: Summarize all your highlights using graphic tools, emphasizing business opportunities, marker size and unique selling proposition.
  • Problem: Explain the importance of the problem you are trying to solve and why the target market is not satisfied with the solutions available on the market.
  • Solution: Describe your solution in detail, including all the benefits it offers to the client. Discuss the benefits of your solution and the benefits it brings to the client.
  • Product: Give an overview of your product or service or how you see it in the future. Bring out any prototypes you may have or any patent applications you may have.
  • Business Plan: After presenting your main income or company strategy go over the characteristics of your regular income stream. If you have any sales or proof of concept, mention it in the business plan.
  • Potential market: Focus on the financial and commercial potential of market dominance. Consider combining top-down and bottom-up approaches.
  • Competition: Include information about your main competitors and how you differentiate yourself from them.
  • Growth and Success: Describe your philosophy and skills for acquiring, keeping and developing new products. Show that your supporters are committed to your brand.
  • Estimates and financial data: Finally, state how much you need and how much you expect to earn in the next five years.

 To introduce and introduce investors to your team, you can include a startup pitch deck team presentation.

 What is the best idea-stage startup pitch deck template technique?

  • To make your pitch deck template as effective as possible, try to develop a prototype or proof of concept.
  • If you’re developing a tangible product, try to get a provisional patent before pitching so your idea is protected.
  • Create a business plan and estimate your earnings for the next five years before approaching an investor.
  • Create a compelling message that appeals to them and that they can share with other potential investors.
  • Address all issues related to market risk, product risk and execution risk in your company pitch deck template.


The idea stage for business owners is to find a solution to a problem and create a minimum viable product (MVP) that can be tested, improved and introduced to your target market. One of the biggest misconceptions among founders of idea-stage startups is that creating the ideal pitch deck is easy. There is a secret formula to creating the ideal deck, however, and it doesn’t involve a lot of experimentation or trial and error. The process of idea generation is crucial to innovation as it marks the beginning of the development of anything new. Ideas are the seeds that will grow into a brand new good, service or company.

Author Bio

Ishita is a young woman entrepreneur and currently the Operations Director at ebizfiling India Private Limited. In her entire career so far, she has led a team of 50+ professionals like CA, CS, MBAs and retired bankers. Apart from her individual experience on almost every facet of Indian Statutory View Full Profile

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April 2024