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Article explains What Is Brand Name, Why Brand Registration Is Important, Brand Registration Process In India, How to register Brand/Trademark (TM) in India, Documents to be submitted along with Form TM-A (erstwhile TM-1) and Examination of Trademark Application.


A Brand name in layman’s language is a visual symbol which may be a word, signature, name, device, label, numerals, or combination of colours used by one undertaking to distinguish its goods or services or other articles of commerce from other similar goods or services originating from a different undertaking. Brand name is popularly known as Trademark.


It is said that “the prevention is better than cure”. Brand Registration process in India is not a complex task, you just have to follow a few simple steps, as explained in this write-up, and you will have the much-needed legal protection of your brand name registration in India under the IPR Law.


The Trade Mark Act, 1999 does not specifically defines the word Brand/ Trade mark. However, the word “Registered Trademark” is defined under clause (w) Section 2 of Trade Mark Act, 1999 as – “Registered Trade Mark” means a trade mark which is actually on the register and remaining in force. That means a Trade Mark/Brand name is not act as a protection for any brand until it is not Registered on

Brand Registration and Trademark

How to register Brand/Trademark (TM) in India?

1. Choose a Brand Name: The applicant who wants to register its Brand has to select a Brand name/ Trademark to differentiate products and services in the market. It may be a Word, Device, Monogram, or combinations of them in all ideal cases. The trademark should be unique, non-descriptive, and different.

2. Trademark Search Report: Irrespective the uniqueness of your mark, where the Trademark Department finds the mark as deceptively similar to already registered Trade Mark, he may refuse to register the same. Therefore, an in-depth Trademark Search is important prior to the submission of TM-A for TM registration. You may do Trademark search through the online portal of Government of India using this link

3. Sent for Vienna Classification: The Registrar of Trademark applies the Vienna classification to the trademarks having logos or Device marks (as the case may be).

4. Application for Brand Registration: Once the proprietor is satisfied with the TM search report, he can apply for Brand/Trademark Registration in Form TM-A. A Proprietor in TM application can be an Individual, a startup, a SME, or others.

The application shall be signed either by:

  • A Proprietor (in case proprietor is other than Individual – By its Authorized Representative);
  • A Legal Practitioner; or
  • A Registered Trademark Agent

Documents to be submitted along with Form TM-A (erstwhile TM-1):

  • KYC of the Proprietor/Partner/Director- PAN/Aadhar/Passport
  • Certificate of Incorporation (in case of a Company or LLP)
  • Udyog Aadhar/Udyam Registration Certificate (IN case of MSMEs)
  • Logo of the Brand (if any)
  • Power of Attorney – In case TM is applied by Trademark Agent or Attorney

Examination of Trademark Application:

  • After submitting the application to TM Department, the Registrar of Trade Marks examine the application and make an Examination Report.
  • It is on the discretion of TM Department that it may accept the application absolutely, conditionally, or mark objection as per the merit of each case.
  • Where the application is accepted by the TM department, it is sent for Publication in TM Journal and status changes from Accepted to Accepted & Advertised.
  • If the Examination Report contains objections under Section 9 or/and 11, a Reply to Examination Report is to be submitted within one month from the date of receipt of this Examination Report, to satisfy the Registrar as to why the Applications should be marked as Accepted. The applicant instead of filing the Reply to Examination Report may also request directly Hearing skipping the Reply route.
  • If the Examiner is not satisfied with the reply filed by the applicant, a show cause hearing can be requested. On the other hand, if the Examiner is satisfied and believes that the trademark should be registered, he will publish it in Trademark Journal.

Note: There are generally three type of objections which may be raised by the TM officer in its Examination report, as follows:

i. To rectify the clerical error in TM application: Where the TM Department finds any information is incorrect, incomplete or for any reason the application is required to be modified, he may object in Examination Report. The reply for this objection is filed in Form TM-M within one month from the date of receipt of this Examination Report.

ii. Objection under Section 9: Where the Examiner finds that the TM application is violating any clause of Section 9, the Examination Report is marked as objected under Section 9. The reply to this objection shall be filed in Form MIS-R within one month from the date of receipt of this Examination Report

iii.  Objection under Section 11: Where the Examiner finds that the TM application is violating any clause of Section 11, the Examination Report is marked as objected under Section 11. The reply to this objection shall be filed in Form MIS-R within one month from the date of receipt of this Examination Report

6. Show Cause Hearing: As discussed, if the Reply to the Examination Report is not satisfactory, the Trademark Department will mark the application as Ready for Show Cause Hearing’. The applicant has the right to attend the Hearing. Further, the applicant may also authorize his Trademark Agent/ Attorney to attend the Show Cause Hearing. The date of hearing will be intimated by the TM Department to the applicant’s registered E-mail. The hearing can be attended either physically or through video conferencing and may vary as per time as the situation has turned quite dynamic post-covid era.

7. Publication on Trademark Journal: If the application is Accepted either directly or after filing a satisfactory reply to the examination report/ hearing, the proposed mark is published in the trademark journal. The public have an opportunity to Oppose the published Trademark within four months if they find that such Trademark, once registered, will affect their brand and its reputation. The opposition is filed in Form TM-O. The Applicant must file a Counter Statement with reply to the Opposition.

8. Trademark Registered: If there are no objections or oppositions to the application (or set aside-if any), the Trademark Registration Certificate is issued. The applicant can use the symbol ® next to the logo/brand name.


We have tried to cover all the aspects of Brand Registration Process in India. If you still have questions pertaining to Brand Registration Process which is not covered in this article as you find it too technical with lengthy procedure, we will make it easier for you. Compliance Calendar LLP have a dedicated team of Professionals who are experts in the field of IPR Laws. Contact us on or ping us at 9988424211 and we will be happy to assist you in all aspect from Preparation of TM Search Report till the Registration of your Trade mark at IP India Portal


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April 2024