The Institute of Chartered Accountants of India (ICAI) has introduced a new logo for its members, embodying rich symbolism and reflecting a commitment to India’s development. Here are the key guidelines and features of the new CA India logo:

Incorporation of Tricolor:

The incorporation of the tricolor into the logo is a powerful symbol of the Institute’s connection to India. The three colors of the Indian flag represent unity, diversity, and sovereignty, and they reflect the brand’s commitment to serving the people of India and contributing to the nation’s development. The tricolor has been used in such a fashion that it hints at motion, a flight, and a journey toward progress, showcasing the Institute’s forward-thinking approach.

Incorporation of Tricolor

Significance of blue color:

The primary color of the new logo is blue, which has been culled from the ICAI logo. Blue is a color that is associated with divinity, immortality, bravery, and determination. It reflects vastness, being the colour of the sky and ocean, and has been an integral part of the Indian cultural, political, and social landscape over the years. Blue is also culturally significant, as it has been a part of the Indian tradition for more than 5,000 years.

Significance of blue color

Adaptability on all platforms:

The new logo can be adapted for use on all platforms, digital and analog, which is essential for a modern brand. This versatility ensures that the Institute’s brand is consistent across all channels, helping to strengthen its identity and credibility. The adaptability of the new logo also makes it more accessible to the Institute’s stakeholders, including members, students, and the general public.

nutshell

In a nutshell:

The new logo of CA India reflects the brand’s connection to India while retaining its existing identity. The incorporation of the tricolor, the significance of the blue color, and adaptability on all platforms are all essential elements of the new logo. The design is intended to be aesthetically pleasing and culturally significant, making it a strong representation of the Institute’s values and commitment to serving the people of India.

Colour Palette

colour pallate

Guidelines (2023)

for using the new CA India logo for CA members

  • The logo consists of the letters ‘CA’ in blue colour with a tri colour tick mark (upside down) with white background. The blue colour not only stands out on any background but also denotes creativity, innovativeness, knowledge, integrity, trust, truth, stability, and depth. The upside-down tick mark, typically used by Chartered Accountants, has been included to symbolise the wisdom and value of the professional.

‘India’ is also added in the logo, as it epitomizes the Institute’s connection to India First approach and commitment to the serve the Indian economy in public interest.

  • There should be no alteration of the font (colour, bold/unbold, size). Moreover, there should be no change in spacing and dimensions.
  • The colour palette is

change in spacing and dimensions

  • Do not change the design and colors including the white background.
  • Refrain from rotating or tilting the logo clockwise and anti- clockwise.
  • The logo should not be shrunk or distorted changing the original proportion.
  • While members are encouraged to use the new CA India Logo as published on letterheads, visiting cards, website etc, a transition time of one year has been provided to use existing stationary/signage replacement etc.

*Effective from 24th November, 2023.

Chartered Accountant

correct logo

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2 Comments

  1. Ashutosh says:

    ICAI is a global organization. Writing India on it would be like limiting its scope of work. Therefore it will not be right according to me. Its color should remain navy blue. It is a good idea to put orange and green marks.

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