CESTAT quashes Service Tax Demand raised against Anil Kumble

Anil Kumble Vs Commissioner of Central Excise, Customs & Service Tax (CESTAT Bangalore) Show-cause notices dated 21/10/2010 & 19/10/2009 were issued based on the agreement between players and franchisee and MOU between M/s. United Breweries Limited (UBL for short) and M/s. Royal Challengers Sports Private Limited (RCSPL for short), alleging thereby that the appellant had provided the services of promotion or marketing of goods/services by engaging himself in carrying advertising, promotional activity, team endorsement provided by M/s. RCSPL/franchisee/co-sponsors and hence, the same wa...