Expenses incurred on sponsorship and endorsement was not includible in transaction value of imports

Commissioner of Customs Vs Adidas India Marketing Pvt. Ltd. (CESTAT Delhi) Conclusion: Sponsorship and endorsement expenses paid by Adidas India to various athletes and players in India were not includable in the assessable value of the goods imported by Adidas India by invoking rule 10(1)(e) of the Customs Valuation (Determination of Value of Imported Goods) Rules 2007. Held: Adidas India was engaged in importing and selling adidas brand products. In terms of the License Agreement entered into between adidas Germany and adidas India, adidas India executed agreements with various sports person...