TDS U/s. 194C attracted on contract of putting up hoarding

CA Prarthana Jalan Hon’ble Mumbai ITAT has in the case of DCIT V/s Madison Communication  Pvt Ltd has held that sec 194C is attracted for contract of putting up a hoarding as it is in the nature of advertisement. Brief facts of the case are as under:- The assessee has shownexpenditure on advertisement through outdoor display which includes payment for advertisement on hoarding/board. The A.O. further noticed that the assessee has deducted TDS @ 2% u/s.194C on these payments. The A.O. was of the firm belief that theprovisions of section 194I apply on the facts of the case, drawing supp...