In an era where technological advancements open up new avenues for earning a livelihood, the younger generation is leveraging various online platforms to generate income. For bloggers, the digital realm offers diverse income streams, ranging from advertising and affiliate marketing to paid reviews. However, the intricacies of income tax obligations can be perplexing for those engaged in non-traditional professions. This article aims to demystify the process of paying income tax for bloggers, shedding light on applicable deductions and tax-saving strategies. 

Understanding Blogging

Bloggers, akin to writers in traditional media, share their thoughts, research, and knowledge through articles posted on websites. The diverse nature of blogs spans themes like cooking, sports, esports, kids, astrology, and more. These digital spaces, owned by the bloggers or hosted by service providers like Google’s Blogger or WordPress, form the landscape of contemporary journalism and self-expression. 

Diversified Income Sources for Bloggers

Bloggers often experience fluctuating income, necessitating multiple revenue streams. Common sources include:

  • Advertisements: Displaying ads on websites, often facilitated by services like Google AdSense.
  • Affiliate Marketing: Promoting products in blogs with customized links, earning incentives for sales generated.
  • Paid Reviews: Brands pay bloggers to write favorable reviews about their products.
  • Other Methods: Bloggers can diversify by offering services like blog designing, SEO optimization, content creation, and freelancing. 

Tax Implications: Bloggers fall under the category of self-employed professionals, making them eligible to file income tax under the “Profession” field. Two filing options exist: the Normal Tax Scheme and the Presumptive Tax Scheme (under Section 44ADA).

1. Normal Tax Scheme:

  • Maintain detailed records of expenses, income, receipts, and bills.
  • Claim deductions for expenses related to website maintenance, hosting, office premises rent, staff salaries, utility bills, and equipment depreciation.

2. Presumptive Tax Scheme under Section 44ADA/44AD:

Bloggers often encounter queries regarding their income tax obligations. Yes, bloggers in India are required to pay income tax on their earnings, classified as business income. Ensuring tax compliance involves meticulous financial record-keeping, meeting return deadlines, and exploring available deductions. Tax implications depend on various factors, and bloggers can choose between standard regulations and presumptive taxation under Section 44AD/44ADA. Both YouTubers and bloggers share similar income tax obligations, falling under the category of business income.

The process of paying income tax involves calculating anticipated liabilities, making advance payments, and timely submission of returns. While it’s not mandatory for bloggers to register their blogs as businesses, doing so offers advantages such as specific tax deductions and exemptions. There are income thresholds below which bloggers may be exempt from taxes, with the basic exemption limit set at ₹2.5 lakhs for the financial year 2023-24.

Bloggers are liable to pay income tax from the first year of earning, but exemptions apply if income remains below the basic limit. Bloggers can offset various expenses against their income for tax purposes, including hosting, development, marketing, and travel. Common deductions and exemptions available to bloggers include those for business expenses, research and development investments, new machinery investments, business losses, and exemptions for income generated from exports. 


Choosing between the Normal Tax Scheme and the Presumptive Tax Scheme depends on a blogger’s record-keeping capabilities. Opting for the Presumptive Tax Scheme can be advantageous for those who find meticulous expense tracking challenging.


Authored by Arghya Sen, 3rd year BALLB Student at Amity University, Kolkata 

Author Bio

Join Taxguru’s Network for Latest updates on Income Tax, GST, Company Law, Corporate Laws and other related subjects.

Join us on Whatsapp

taxguru on whatsapp GROUP LINK

Join us on Telegram

taxguru on telegram GROUP LINK

Download our App


More Under Income Tax

Leave a Comment

Your email address will not be published. Required fields are marked *

Search Posts by Date

February 2024