Case Law Details
Case Name : Commissioner of Income Tax Vs Monto Motors Ltd (Delhi High Court)
Related Assessment Year :
Courts :
All High Courts Delhi High Court
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CIT Vs. Monto Motors Ltd. (Delhi HC)- Advertisement expenses when incurred to increase sales of products are usually treated as a revenue expenditure, since the memory of purchasers or customers is short. Advertisement are issued from time to time and the expenditure is incurred periodically, so that the customers remain attracted and do not forget the product and its qualities.
The advertisements published/displayed may not be of relevance or significance after lapse of time in a highly competitive ma
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