Trademark Dispute- Agarbathi maker can not sell the same under the name similar to a Leading Newspaper- SC

In a trademark battle over the use of the word ‘Eenadu’ between a Karnataka firm selling Agarbathis (incense sticks) and the newspaper group in Andhra Pradesh, the Supreme Court stated last week that allowing to sell Agarbathis with the same name would “definitely create confusion in the minds of the consumers.” The Agarbathis, marked ‘Eenadu’, are calculated to lead purchasers to believe that its Agarbathies are in fact the products of the newspaper company, the court stated in its judgment in the case, T V Venugopal vs Ushodya Enterprises Ltd. Upholding the judgment of the high c...