Case Law Details
Case Name : Amazon Seller Services Pvt. Ltd. Vs Amway India Enterprises Pvt. Ltd. & Ors. (Delhi High Court)
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Courts :
All ITAT Delhi High Court
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Amazon Seller Services Pvt. Ltd. Vs Amway India Enterprises Pvt. Ltd. & Ors. (Delhi High Court)
Conclusion: Sale of Amway, Oriflame, etc. on e-commerce platforms like Amazon was permissible for ensuring free flow of trade as the Direct Selling Guidelines were merely advisory in nature.
Held: Amway was engaged in the manufacture and distribution business of its healthcare, wellness, cosmetic, and home products through a business model called the Direct Selling Business Model (‘DSBM‘). Explaining the DSBM, Amway states that such a model offered an ―unparalleled opportunity̶...
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