Brand creation expenses are revenue expenditure

ITAT MUMBAI BENCH ‘F’ Fine Jewellery (India) Ltd. versus Assistant Commissioner of Income-tax IT APPEAL NO. 3124 of 2011 [ASSESSMENT YEAR 2006-07] Date of Pronouncement: 31.07.2012 ORDER Amit Shukla, Judicial Member This appeal has been preferred by the assessee which is directed against the order dated March 24, 2011 passed by the learned Commissioner of Income-tax-8, Mumbai under section 263. 2. The brief facts of the case are that the assessee is a company which is engaged in the business of manufacturing and export of jewellery. During the course of the assessment proceedings,...