Before diving deep into 7 ways to grow our business let’s first understand what AI is and its connection with businesses. So, gone are the days when we used to rely on manual workings, intuitions and late night data analysing. It is now the era of a silent and a smart partner called Artificial Intelligence. Now, AI has a wide reach. It is useful for all whether you are a startup or a well established company. AI is not a threat, instead it’s a solution for what we call the mess of modern business. Now, it can be rightly said that earlier what we called as dreams and futuristic concepts are now in existence.
Coming on to the point in this article, we’ll explore 7 powerful ways you can leverage AI in 2025 to take your business to a level up stage.
Why to Use AI for Business Growth?
It’s obvious that before using anything for your business you need to know why you are using it, its importance and its positive or negative impacts on your business. So, let me tell you that if you want to operate efficiently and effectively and remain updated with the technology then you need to adapt to this smart move called AI. Here are some advantages you will get while using AI for your business with examples.
1. Stay Competitive: Think of a situation where you are losing both customers and time but every day and night and not getting results. At the same time your competitors are using AI to automate customer service and respond instantly. So, ai helps you move with the technology and stay at the edge where your competitors are.
2. Make Better Decisions: For AI it’s a matter of seconds to analyse the data that a human can do in hours or days. This speed in working can help you know and make better decisions regarding price, product, recruitment, features etc.
3. Reduce Operational Costs: In today’s world everyone is familiar with the concept and workings of AI so it reduces cost of training to staff it also helps in automation of some works which gives the higher post officials to focus on some high value works.
4. Unlock New Revenue Streams: AI by delivering best experiences to customers can give you chances to uncover areas of business innovation and increase your revenue at a high pace.
Here are seven powerful ways to grow your business with AI in 2025.
1. Personalize the Customer Experience at Scale: From the very beginning of the business era customers have always remained the king of the market and so it’s important that to be on your side get the best experiences apart from your competitors. It’s better to segment your customer audience into micro-groups to increase conversion rates. It can be smart marketing and less effort in sales technique.
2. Focus on Operations and cost reduction: Not only for front end work but AI can also help in back end operations like inventory management to avoid confusions and loss of inventory which is an important asset for every business. According to McKinsey, there can be a reduction of around 45% in your operational cost by use of AI.
UiPath for Robotic Process Automation (RPA), it can analyse how a human will interact and can do recruitment of staff onboard, invoice processing and data entry are also its features.
3. Enhance Marketing with Predictive Analytics: A retail brand might use AI to forecast which products will trend next season based on an era of social media and historical data. Use of Google Cloud AI for advanced analytics. Or HubSpot for targeting customers will be best.
4. Harness Intelligent Sales Assistants: Today it is very important to close the deal faster than our competitors otherwise for customers it may take a second to switch over to another brand or a competitor of the same brand. AI can help here in analysing the customer data at a rapid speed and tell the next best action.
5. Innovate in the area of product and service: Using the innovation engine called AI one can provide unique services. The best example of this can be food delivery apps like zomato or even more new is step where they analyse the requirements and deliver in 10 minutes at your home.
6. Cybersecurity and Risk Management: AI not only collects and stores data but it also helps in fraud detection, duplication of data, data searches etc. It is being rightly said that with more digital data comes greater responsibility.
7. Make Better Strategic Decisions with AI-Powered Insights: At last point when you are ready with all data collection for all of your problems it’s now the time to make strategic decisions. To understand with an example let’s take Tableau with Einstein AI (Salesforce) it visualizes complex data in charts and graphs that can help better to understand trends and forecast sales.
Hurdles in the path:
- Customer Service: A customer may not get satisfied with the service provided if there is no proper training to staff on how to respond to AI for its complex queries.
- Sales: There can be a negative impact on sales or turnover of the period if forecasting of sales and integration of AI with CRM is not proper.
- Operations: Some employees may not be comfortable with modern technology and so it may lead to slow adoption also cost for infrastructure and training is a great concern.
Final Thoughts
To summarise it can be said that AI is the end of the hour to stay ahead of our competitors in the business and also for the foundation of the business. At the same time it is important for businesses to know how to use AI to lead the market and stay ahead otherwise a delay will be a consequence. So the right time, right place and right method is all that needs to be grasped. AI can be used in the field of customer experience, strategy security, operations, marketing, sales, innovation .
But need not worry, AI is not a replacement or a threat but yes for long term growth for both startups and established companies scaling fast and starting even small is really very important.
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