Expenditure on Promotion of ‘Snapdeal’ Brand is Revenue expense

Addl. CIT Vs Jasper Infotech Pvt. Ltd. (ITAT Delhi)

Expenses w.r.t promotion for brand ‘Snapdeal’ are revenue in nature

The Hon’ble Delhi Income Tax Appellate Tribunal in Additional Commissioner of Income Tax, New Delhi v. M/S Jasper Infotech Private Limited [ITA No 2605/Del/2017 (Assessment Year: 2012-2013) dated November 10, 2021] held that expenses involved for promotion of a brand ‘Snapdeal’ is purely revenue in nature in absence of any contrary evidence.

Facts:

M/s. Jasper Infotech Pvt. Ltd. (“the Respondent”) is an organization occupied with the business of advertising services under the brand name of ‘Snapdeal’ in India. The brand filed its return claiming a loss. This return was gotten for investigation.

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