Summary: Business borrowing can help companies acquire productive assets, manage working capital and grow without diluting ownership. However, poorly structured loans can turn temporary cash-flow problems into lasting financial distress. The collapse of Jet Airways’ operations in April 2019 illustrates the dangers of relying on emergency funding when a business can no longer meet its obligations. This guide explains why borrowing decisions should be based on the purpose of the loan, its repayment source, its tenure and the discipline with which its terms are monitored. It identifies seven costly borrowing mistakes: financing long-term assets with short-term money, borrowing without a repayment plan, signing personal guarantees without understanding the risks, overlooking loan covenants, focusing only on advertised interest rates, relying on informal lenders and failing to communicate with lenders when payments are at risk. The article also introduces the 4-R Borrowing Test—Reason, Repayment, Risk and Rules—and explains how businesses can monitor debt-service coverage, debt-to-equity, interest coverage and working capital. It highlights the importance of matching funding to business needs, maintaining adequate covenant headroom, reviewing personal guarantees, keeping proper documentation and addressing financial stress early. Business owners, CFOs, operations heads and advisers can use the practical checklist to assess existing loans and test whether the business could withstand a revenue decline. The central lesson is that debt should finance productive investment or genuine timing gaps, not conceal recurring losses.
- Introduction
- Debt's odd reputation
- An old lesson, often misquoted
- The hard reality
- Seven costly borrowing mistakes
- 1. Funding long-term needs with short-term money
- 2. Borrowing with no repayment plan
- 3. Signing personal guarantees without understanding them
- 4. Overlooking covenants
- 5. Chasing the lowest advertised rate
- 6. Turning to informal or unregulated lenders
- 7. Missing payments in silence
- Quick recap
- The 4-R Borrowing Test
- The numbers lenders watch — and so should you
- Signs of progress
- The decade ahead
- Next steps for each role
- A smaller-scale example
- A note on personal guarantees
- Frequently asked questions
- The toughest pushback — and a reply
- Compliance and documentation
- Common mistakes to avoid
- Try this today (30 minutes)
- Key takeaways
- Sources and references
Introduction
In April 2019, Jet Airways — once among India’s most admired private airlines — grounded its entire fleet. For months it had hunted for emergency funding while employees, aircraft lessors and suppliers waited to be paid. When lenders refused to supply further interim money, the planes stopped flying.
Thousands of people lost their jobs nearly overnight. Airlines face pressures of their own, but the lesson is universal: a company that needs fresh borrowing just to keep running has already lost control of its future.
Debt’s odd reputation
Some owners fear debt entirely: “We will never borrow.”
Others treat it casually: “Interest is just another business cost.”
Both attitudes can be dangerous.
Handled well, debt lets a business acquire productive assets, fund working capital and grow faster than its own cash allows — without giving up ownership. Handled badly, it turns a temporary setback into a lasting one.
What makes the difference is seldom the loan itself. It’s the purpose of the borrowing, the structure of the deal and the discipline applied once the money arrives.
An old lesson, often misquoted
In Shakespeare’s Hamlet, the elderly courtier Polonius tells his son: “Neither a borrower nor a lender be; for loan oft loses both itself and friend.”
The line is frequently quoted as wisdom. But Shakespeare put it in the mouth of a partly comic character — and rigid rules about debt seldom survive real business. Each great railway, factory and port was built on borrowed money.
The more useful lesson comes from the many traditions that condemned not borrowing as such, but borrowing that enslaves — debt taken on with no means to repay it. The real question is not whether to borrow, but whether the loan will work for you or you will end up working for the loan.
The hard reality
Plenty of companies don’t borrow to grow. They borrow to get through a issue they haven’t yet admitted exists.
An overdraft covers losses. A personal loan pays overdue tax. A credit card covers salaries. Costly private money clears supplier dues.
Each loan buys a few weeks. None of them fixes the cause.
Debt used to fund losses doesn’t buy time. It sells your future to pay for your past.
Seven costly borrowing mistakes
1. Funding long-term needs with short-term money
A machine that earns for seven years shouldn’t be financed by a working-capital limit reviewed annually. When short money funds long assets, every renewal becomes an emergency.
Fix: Match the loan term to the asset’s useful life.
2. Borrowing with no repayment plan
If “Where will repayment come from?” is answered with “the next loan,” you have a refinancing issue, not a funding solution.
Fix: Model the cash flows that will repay the loan, including a realistic downside.
3. Signing personal guarantees without understanding them
A personal guarantee can make you personally liable for the company’s borrowing — putting savings, property and family security at risk, even if the business is a limited company.
Fix: Read every guarantee. Negotiate caps on amount and duration. Keep a register of guarantees given, and request releases when loans are repaid or restructured.
4. Overlooking covenants
Loan agreements frequently set a minimum net worth, a maximum debt-to-equity ratio or a minimum debt-service cover, and restrict dividends, extra borrowing or changes in ownership. Breaking a covenant can allow the lender to demand early repayment — even when every instalment has been paid.
Fix: Record every covenant in a tracker and test compliance each quarter.
5. Chasing the lowest advertised rate
A low rate can conceal processing fees, prepayment penalties, bundled insurance, extra collateral and restrictive terms.
Fix: Compare total cost and flexibility, not just the headline rate.
6. Turning to informal or unregulated lenders
When banks say no, some owners go to private lenders who charge very high rates and use aggressive recovery methods.
Fix: Treat a bank’s refusal as information and ask why. The reasons frequently point to fixable issues — weak books, poor cash flow, compliance gaps.
7. Missing payments in silence
Delays happen; silence makes them worse. In India, loans overdue for set periods are classed as special mention accounts (SMA-0, SMA-1, SMA-2) and, generally after 90 days, as non-performing assets — which can damage a credit record for many years.
Fix: If you can see a delay coming, talk to your lender early and explore restructuring before the account slides further.
Quick recap
The short version: debt turns into a trap when it’s used to hide losses, its term doesn’t match the asset, its repayment depends on hope and its terms were never read.
The 4-R Borrowing Test
Before taking any loan, answer four questions. If any answer is weak, stop.
| Test | Question | A healthy answer |
|---|---|---|
| Reason | What precisely is this money for? | A productive asset or a genuine timing gap — not recurring losses |
| Repayment | Where will repayment come from, and when? | Normal operating cash flow, even in a weaker year |
| Risk | What happens if revenue drops 20%? | We can still pay — perhaps with cost cuts, but without more borrowing |
| Rules | What have we signed up to? | Covenants, guarantees, security and fees understood and monitored |
The numbers lenders watch — and so should you
- Debt service coverage ratio (DSCR): cash available for debt service divided by the principal and interest due. Lenders generally want this comfortably above 1.
- Debt-to-equity: how much of the business is financed by borrowing compared with owners’ capital.
- Interest coverage: operating profit divided by interest. Thin coverage means a small dip in profit can make interest unaffordable.
- Working capital cycle: how long cash is tied up between paying suppliers and collecting from buyers.
Track them monthly. If they deteriorate, you will know before your lender tells you.
Signs of progress
Disciplined borrowing reveals up in a handful of ratios:
- Interest cover — operating profit at a minimum two to three times interest.
- Debt versus operating cash flow — borrowings could be repaid from a few years of cash flow.
- Matching — short-term funding covers short-term needs; long-term loans finance long-term assets.
- No covenant breaches — with comfortable headroom against every limit.
- Clear purpose — each loan can be traced to the asset or need it paid for.
The decade ahead
Credit is becoming quicker and more data-driven. Account-aggregator data, GST returns and UPI flows let lenders approve loans in days — and cut limits just as fast when the numbers weaken. Rates will rise and fall, but a return to near-zero borrowing costs looks unlikely any time soon. The easier credit becomes to obtain, the more discipline matters.
Next steps for each role
- Owner: list every loan with its rate, purpose, maturity and what it actually financed.
- CFO: apply the 4-R Borrowing Test to any loan planned for the next six months.
- Operations head: find inventory or receivables that could be reduced instead of borrowing.
- Board or advisers: set a ceiling on debt relative to cash flow.
A smaller-scale example
Take a hypothetical furniture maker that buys new machinery on its short-term overdraft because it’s faster than arranging a term loan. Six months later a slow season arrives, the overdraft is maxed out and suppliers go unpaid. Moving the machinery onto a five-year term loan frees the overdraft for its proper job — working capital — and ends the monthly crisis.
A note on personal guarantees
Many small-business loans in India require the owner’s personal guarantee, which means a business issue can rapidly become a family one: property, savings and credit history are all exposed. Before you sign, read the guarantee closely, understand which assets it reaches, and negotiate a cap or a release once the loan is partly repaid. A guarantee isn’t a formality. It’s your household standing behind a business decision.
Frequently asked questions
“Is debt better than equity?”
Debt preserves ownership but adds fixed obligations. Equity shares ownership but carries no repayment. Choose according to how stable your cash flow is and how much risk you can bear.
“What should we check before signing a loan?”
The rate, fees, covenants, security, personal guarantees and whether the repayment schedule fits realistic cash flows.
“What if we can’t keep up with repayments?”
Speak to the lender early. Restructuring is typically far easier before a default than after one.
Where things stand (October 2026): Indian MSMEs can access collateral-free credit under schemes backed by the Credit Guarantee Fund Trust for Micro and Small Enterprises (CGTMSE), subject to eligibility, and the RBI’s frameworks govern restructuring of stressed accounts. Cash loans of ₹20,000 or more remain restricted under income-tax law (now the Income-tax Act, 2025). Interest rates and scheme terms change — check current conditions.
The toughest pushback — and a reply
The pushback: “Debt is cheaper than equity. Each finance textbook says a degree of leverage boosts owners’ returns. Being afraid of debt means growing too slowly.”
The reply: That’s right — up to a point. Moderate, well-structured debt can lift returns and avoid dilution. But leverage magnifies outcomes in both directions: the borrowing that doubles your return on equity in a good year can wipe out your equity in a bad one. The textbooks also assume borrowers understand their covenants, match terms to assets and can ride out downturns. Use debt the way the textbooks describe — never as a stand-in for profit.
Compliance and documentation
- Charges over company assets typically have to be registered — in India, with the Registrar of Companies.
- Loans from directors, shareholders, relatives or other entities may fall under company-law rules on deposits and related-party transactions, and under tax rules on cash loans.
- Interest is generally deductible only where the borrowing is genuinely for business and properly documented.
Common mistakes to avoid
- Borrowing just because a loan was offered.
- Treating a working-capital limit as permanent capital.
- Signing papers in a rush at the bank counter.
- Mixing loan money with personal spending.
- Waiting for a crisis before reviewing your debt structure.
Try this today (30 minutes)
Draw up a one-page debt register:
1. List every loan, overdraft, credit card and lease — lender, amount, rate, term and security.
2. List every personal guarantee you have signed.
3. List every covenant and when it’s tested.
4. Calculate last year’s DSCR.
5. Model one scenario: revenue falls 20% for six months. Can you still pay?
Any line that surprises you is the first topic for a conversation with your adviser — or your lender.
Key takeaways
- Debt is a strong tool when it finances productive assets or genuine timing gaps and has a clear source of repayment.
- The costliest errors: short money for long assets, no repayment plan, careless guarantees, ignored covenants, chasing headline rates, informal lenders and missing payments in silence.
- Apply the 4-R Test: Reason, Repayment, Risk and Rules.
- Track DSCR, debt-to-equity, interest cover and the working capital cycle each month.
- Leverage magnifies results in both directions — use it to grow, never to hide losses.
Borrow to build something. Never borrow to avoid facing the facts.
Coming next in this series: Built to Be Bought: Why Every Owner Should Run a Company a Buyer Would Want
Sources and references
- Public reporting on the suspension of Jet Airways operations (April 2019) and subsequent insolvency proceedings under the Insolvency and Bankruptcy Code.
- William Shakespeare, Hamlet, Act 1, Scene 3 (public domain).
- Reserve Bank of India, Master Circular on Income Recognition, Asset Classification and Provisioning (SMA and NPA norms). rbi.org.in
- Credit Guarantee Fund Trust for Micro and Small Enterprises (CGTMSE). cgtmse.in
- Aswath Damodaran, Applied Corporate Finance (Wiley, 4th edition, 2014) — on optimal leverage.






