Incensed over the “planting of articles” and wrongful advertisements in the run up to a company’s public offer, market regulator Sebi today pulled up merchant bankers and said it is considering coming out with revised norms on IPO advertisements.
“A lot of information/articles are planted and it is not included in the DRHP (Draft Red Herring Prospectus) …
currently, we (Sebi) have to take cuttings and send it to investment bankers,” Sebi’s Executive Director Usha Narayanan said while addressing the Association of Merchant Bankers of India summit here.
“We will not be tolerating this forever and will be coming out with norms … we are preparing a paper currently, ” Narayanan said, while saying that Sebi is not against advertising by the company as per “past practices.

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