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Introduction: The Securities and Exchange Board of India (SEBI) recently announced the launch of “Saa₹thi 2.0,” a mobile application designed to empower investors with essential financial tools and guidance. This article explores the features, significance, and implications of this innovative initiative by SEBI.

Detailed Analysis:

1. Enhanced User Experience: “Saa₹thi 2.0” introduces a revamped interface, offering users a seamless and intuitive experience. The app is equipped with a wide array of tools aimed at simplifying intricate financial concepts, making it accessible to investors of all levels.

2. Comprehensive Modules: The updated app features modules covering various aspects of personal finance, including KYC procedures, mutual funds, ETFs, stock trading, investor grievance redressal, and the Online Dispute Resolution (ODR) platform. These modules serve as educational resources, empowering investors to make informed decisions.

3. Dynamic Content: One of the key highlights of “Saa₹thi 2.0” is its dynamic content, which enables SEBI to adapt to evolving market conditions swiftly. This ensures that users receive relevant and up-to-date information, enhancing their investment experience.

4. Expert Insights and Guidance: The app includes a collection of informative videos aimed at guiding investors through various aspects of personal finance planning. This feature provides users with expert insights and practical advice to navigate the complexities of the securities market effectively.

5. Empowering Investors: Shri Ananth Narayan G, Whole Time Member of SEBI, emphasized the importance of providing investors with a reliable and unbiased source of investment information. “Saa₹thi 2.0” serves this purpose by offering essential insights and guidance, particularly beneficial for young investors embarking on their financial journey.

6. Public Engagement: SEBI actively encourages public feedback to further refine and enhance the “Saa₹thi” app, ensuring that it remains relevant and valuable to investors. This commitment to continuous improvement underscores SEBI’s dedication to investor education and empowerment.

7. Availability: The “Saa₹thi” app is now available for download on both Google Play Store and the iOS App Store, making it easily accessible to a wide audience of investors across different platforms.

Conclusion: The launch of “Saa₹thi 2.0” by SEBI marks a significant milestone in investor empowerment and financial education. By providing investors with a user-friendly platform equipped with essential financial tools, guidance, and expert insights, SEBI aims to foster a culture of informed decision-making and responsible investing. As the financial landscape continues to evolve, initiatives like “Saa₹thi 2.0” play a crucial role in equipping investors with the knowledge and resources they need to navigate the complexities of the securities market effectively.

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Securities and Exchange Board of India

Press Releases No. 10/2024

Launch of Saathi 2.0

SEBI’s Mobile App on Personal Finance for investors

The Securities and Exchange Board of India (SEBI) launched “Saa₹ thi 2.0” mobile app at SEBI Bhavan, Mumbai.

The updated “Saa₹ thi” app introduces a user-friendly interface with comprehensive tools aimed at simplifying complex financial concepts. It includes financial calculators, and has modules that introduce and explain KYC procedures, mutual funds, ETFs, buying and selling shares on stock exchanges, investor grievances redressal mechanism, and the Online Dispute Resolution (ODR) platform. Additionally, the app features a range of videos designed to assist investors in their personal finance planning.

During the launch, Shri Ananth Narayan G, Whole Time Member, said, “In today’s era, where social media sometimes provides biased or misleading information, there is a significant need for an unbiased, objective, and trusted source of investment information. The Saa₹ thi app serves this purpose by empowering investors with reliable and essential insights into the securities market. This tool can be especially useful for young investors who are at the beginning of their financial journey.”

He added, “The content within the app is dynamic, allowing us to keep pace with the rapidly evolving market conditions. We actively seek public suggestions to further refine and enhance the Saa₹ thi app, ensuring it continues to serve our investors.”

The “Saa₹ thi” app is now available for download on Google Play Store and the iOS App Store.

Mumbai

June 03, 2024

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