The Securities and Exchange Board of India (SEBI), through Press Release No. 12/2026 dated February 13, 2026, has launched a multilingual, AI-driven calling campaign on a pilot basis to promote investor awareness of the ‘SEBI Check’ Tool and validated UPI handles. The initiative has been undertaken in collaboration with Sarvam, a generative AI company developing AI models for Indian languages. SEBI had introduced the SEBI Check Tool and validated UPI handles on October 1, 2025, to enable investors to verify UPI IDs, QR codes, and bank account details of SEBI-registered intermediaries before transferring funds. Under the outreach programme, a sample group of individual investors will receive informational calls explaining the tool, validated UPI handles, and related FAQs. SEBI has clarified that all awareness calls will originate only from the authorised number 1600-313-384, thereby helping investors identify legitimate communication and avoid fraud risks.
Securities and Exchange Board of India
PR No.12/2026
Launch of AI-driven calling campaign to promote ‘SEBI Check’ Tool and Validated UPI Handles
Chairman, SEBI has launched a multilingual, AI-enabled public outreach initiative to enhance investor awareness about the ‘SEBI Check’ Tool and validated UPI handles, on pilot basis. This initiative has been launched in collaboration with Sarvam, a generative AI company that develops AI models designed for Indian languages.
SEBI has introduced the ‘SEBI Check’ Tool and validated UPI handles on October 1, 2025, enabling investors to verify UPI ID, QR code and bank account details of SEBI-registered intermediaries before transfer of funds.
As part of the initiative, a sample of individual investors will receive informational calls about the SEBI Check Tool, validated UPI handle and related frequently asked questions.
Awareness calls will originate only from the SEBI-authorised number 1600-313-384.
Mumbai
February 13, 2026
