Benchmarking of Brand Royalty– Is aggregation an appropriate approach?

CA Harshil Shah* Bird’s eye view on Brand name A brand name is a unique name, symbol or picture that the owner may use to identify special products or services that distinguishes it from other. Brand name may confer a valuable market status to the goods or services to which they are attached, whether or not those goods or services are otherwise unique. In case, the owner of such a brand name allows its usage to another entity, then a fee is recovered as a mode of compensation which is generally known as brand royalty. Controversy involved – Appropriate approach of benchmarking Under the In...