KBC: No unfair practice by Star India, Airtel: Penalty not leviable: SC

Star India (P) Ltd. Vs Society of Catalysts & Anr. (Supreme Court)

Supreme Court dismissed a ruling of the National Consumer Disputes Redressal Commission (NCDRC) that had ordered Star India and Airtel to pay punitive damages over alleged unfair trade practices in collecting funds to build up the cash prize for the popular quiz programme, Kaun Banega Crorepati (KBC). The court rejected the contention that prize money of Rs two lakh to winner was paid out of SMS revenue.

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