Customized Advertising Materials Exempt from Service Tax: CESTAT Chennai

AD-inn Innovative Advertisers Vs Commissioner of Central Excise (CESTAT Chennai) CESTAT Chennai held that the advertising materials like glow sign boards, flex printing, broachers, stickers, tags, posters, hand bills, signages, etc., which cater to the requirements of the specific customers, on which VAT is paid, is not leviable to Service Tax. Facts- The appellant is engaged in rendering taxable services under the category of Advertising Agency service to various clients. The Department was of the view that the Appellant had paid Service Tax on some transactions and in most of the transaction...