Strategic Drift

‘ENABLE CHANGE OTHERWISE CHANGE WILL DISABLE YOU’

Each and every organization working in dynamic environment which keeps changing. It is necessary for any organization to implement organizational development (O.D.) program and for this purpose management has to intervene. The organization has to analyse the environmental changes from four dimensions namely: S.W.O.T. [ Strength, Weakness, Opportunity, and Threat ]. The following link shows evidence for enabling change and keeping organization updated with market moves.

Around 63 per cent respondents believe that the 8-hour workday will become obsolete and 68 per cent say that work will be done remotely rather than at a traditional office. Around 63 per cent respondents believe that the 8-hour workday will become obsolete and 68 per cent say that work will be done remotely rather than at a traditional office.

If the company fails to update it self with the present environmental changes, it will leads to “STRATEGIC DRIFT” means when the strategy of an organization are not able to survive in present environmental condition also called gap in present market position and organizational performance.

For this purpose the organization has to incorporate changes also called “ENABLING CHANGE” – A practice for aligning corporate strategy with dynamic environment to generate best result and survive long lasting. For the purpose of incorporating changes to the organization, first we should align the interest of employees to the change and analyzing the change from different dimensions like organizational structure, organizational culture, organizational personnel, and core values.

The application of this concept leads to success to any organization in a way that they get updated with present market dynamics and can successfully implement the strategy they have designed. Hence the strategy should be flexible enough to digest changes and enjoying competitive advantage by creating core competence fit to “environmental dynamics”.

Take the case of Lehman Brothers who fails to recognize economical changes and declared bankruptcy just because of they were not analysed market effectively and fail to respond the market changes. that’s why we say that “only paranoid can survive” – means organization who seeks threat in business environment and takes action to respond them.

This article mainly focuses on the triangular linkage between O.D. INTERVENTION, MANAGING CHANGE, & ENABLING SUCCESS. It is necessary in present scenario to maintain pace between environment and organization to stand with strong base of environmental dynamics with the help of “innovation” and “learning organization” which can possible by keeping the employee more flexible to adopt change and move further step towards organizational success.

There are mainly three phase to implement change in any organization : 1] Unfreeze 2] Enable Change 3] Refreeze. Organization have to formulate the strategy by showing necessity to implement change which will going to benefit to all the employees which ultimately leads to the success for organization as a whole as the employees are much tend towards performing of routine duty and resistant to change. So structured way to implement change is necessarily designed to unfreeze the current working environment and employees then systematically change should be implemented in staggered manner so hardness to employees can be felt less by employees and in last the organization & employees get set to changed organization after removing all the difficulties faced by employees in working with changed environment and practices which can be called as Refreezing of organization.