Sales Incentives to Retailers by Agent Not “Commission” U/S 194H: ITAT Hyderabad

Advertisement ITO Vs Welsh And Breton Blenders Private Limited (ITAT Hyderabad) Sales incentives paid to retailers by an agent on behalf of principals are not “commission” under Section 194H: ITAT Hyderabad Assessee is engaged in the business of promoting IML and Beer manufactured by M/s. Rhizone Distilleries Private Limited and M/s. Som Distilleries & Breweries Ltd. The appellant-company had entered into Delcredere Agreement with M/s. Rhizone Distilleries Private Limited and as per the said agreement, the responsibility of the appellant-company is to ascertain stock position of var...