Sales Incentives to Retailers by Agent Not “Commission” U/S 194H: ITAT Hyderabad

ITO Vs Welsh And Breton Blenders Private Limited (ITAT Hyderabad) Sales incentives paid to retailers by an agent on behalf of principals are not “commission” under Section 194H: ITAT Hyderabad Assessee is engaged in the business of promoting IML and Beer manufactured by M/s. Rhizone Distilleries Private Limited and M/s. Som Distilleries & Breweries Ltd. The appellant-company had entered into Delcredere Agreement with M/s. Rhizone Distilleries Private Limited and as per the said agreement, the responsibility of the appellant-company is to ascertain stock position of various brands at th...