Sunfeast -Maggi Dispute – No Monopoly on word ‘Magic’, ‘Masala’

ITC Vs Nestle India Limited (Madras High Court)

The dispute between the ITC (Plaintiff) and the Nestle India Limited 9 defendant)  in the present suit arises on account of adoption of the expression ‘Magical Masala’ by the defendant for marketing its instant noodles viz.’ Maggixtra -delicious Magical Masala’ in 2013. The plaintiff had earlier introduced Sunfeast Yippee! noodles in two varieties, namely, “Classic Masala” and “Magic Masala” in 2010.

The word “Magic” is laudatory. It

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